Before joining Crossroads Live as Executive Producer, Jayna served as Executive Producer for Running Subway Productions, Cirque du Soleil, and BASE Entertainment.

For these companies she produced immersive experiences -- RiseNY, Art of the Brick, Van Gogh, NFL Experience -- and theatrical productions: IF I RAN THE CIRCUS, TWAS THE NIGHT BEFORE, PARAMOUR (Broadway and Hamburg, Germany), THE WIZ on NBC, ARRABAL (Buenos Aires, Toronto), JERSEY BOYS (Johannesburg, Asian Tour), PRISCILLA: QUEEN OF THE DESERT (São Paulo), THE LION KING (Singapore), Jerry Mitchell’s PEEPSHOW (Las Vegas), WAYNE BRADY: MAKING SH%@ UP (Las Vegas). At these companies, she oversaw the development of new theatrical projects and the theatrical production departments.

Jayna also served as General Manager for the critically acclaimed downtown New York theatre company the Nature Theatre of Oklahoma (Poetics: A Ballet Brut, Kasimir, and Karoline, Three Sisters). Jayna caught the theatre bug in 2004 when she quit her job as a Senior Producer for The Wall Street Journal Online to attend Columbia University’s MFA program in Theatre Management and Producing. Before working at WSJ.com she was the Director of New Media and Media Spokesperson at the Insurance Information Institute. She is a graduate of the University of North Carolina, Chapel Hill.