Michael comes to Crossroads Live as a strategic brand-builder with in-depth experience in the cultural & institutional worlds.

As the Senior Director of Marketing and Sales at the South Street Seaport Museum in New York City, he led an organization-wide rebrand; developed and executed key partnerships, including a new exhibition focused around the art of Eric Carle; and implemented new tourism, retail, revenue, and marketing strategies at the institution.

As the Director of Marketing and Community Outreach for the Obie Award-winning theater company PlayCo, he created diversity-focused initiatives and programs specifically for under-served communities. Michael has launched shows on Broadway, off-Broadway, on the road, at Carnegie Hall, and more than a dozen China Arts & Entertainment Group productions at Lincoln Center, The Kennedy Center, Boston’s Shubert Theatre, and in San Diego at the Civic Theatre. For 18 years he was a co-founder and partner at MK Advertising which included Showtime, AMC, Warner Bros. Distribution, MTV, the National Geographic Channel, New York City Center, Encores!, St. Martin’s Press, Penguin Random House, and Disney Publishing as clients.